When Fabletics first started out, they only sold their clothes on their site. Women would have to go to the site, would take the style quiz after signing up for the service and would be shown options for the outfits that they could choose from. This was a great way to shop and Fabletics knew that they were providing a very convenient service for all of their customers. They also knew that they would be able to do more with what they had so that they could show their customers that they were doing more with the options. It was a great way for Fabletics to make sure that they were doing everything that they could with their customers.
The idea that women only had a few things to choose from was meant to keep them from getting overwhelmed. Fabletics recognized that having too many options can sometimes be detrimental to the shopping experience and they didn’t want their customers to not be able to find an outfit that they liked. Because of this, they wanted to use their reverse showrooms and not give the women so many options that they wouldn’t be able to choose from what they were shopping for.
After women were able to choose from the options that were available to them, they could then make sure that they were doing what they could to get the outfits that they had. The idea behind Fabletics is that the company would use the style quiz to show women what they could choose from. They would then send an outfit every month that the women would be able to use because it was their perfect match thanks to the style quiz. It was a great way for the company to make sure that they were providing a service that was perfectly customized and that they would be able to use in the best way possible.
Since Fabletics is all about providing customer service, they thought that they would be able to do well with Amazon. They knew this because the Amazon idea is to also provide the best customer service to all of their clients. They all know the right way to work and they do what they can to create more opportunities for all of the people who they work with. When it comes to Amazon, nobody is closer to the same level of customer service than Fabletics.