Every firm’s dream is to dominate their industry. This means more sales and more long-term relationships with clients. The Bradesco bank was enjoying this kind of success until Itau Unibanco turned the tables. It was during this period that Luiz Carlos Trabuco was appointed as the Chief Executive Officer of Bradesco bank.
This was not an easy time to assume the position. A lot had to be done. He had to prove that he was the worthy the position that he had just received. Despite the bad timing, Luiz Carlos Trabuco Cappi knew he had all that is required to bring back the company to life.
Luiz Carlos Trabuco had the advantage of understanding the culture of Bradesco, after being there for four decades. The culture of an organization has a lot to do with its performance. It was easy for Luiz to know the areas that needed adjustments to make a difference.
The other advantage that Luiz Carlos Trabuco Cappi had was the experience he had acquired over the years. The only way that one can become an expert at something is by doing something over and over again. That’s how you master a skill. Luiz Carlos Trabuco Cappi had worked in the industry for many years. During this time, he had a chance to work in different units. He, therefore, knew the level of contribution that every unit needed to give for the firm to be successful.
Leadership in an organization is everything. Many leaders understand the technical part of an organization, but they lack the qualities of leadership. This involves communicating with employees and inspiring them to deliver their best in their respective positions. Luiz Carlos Trabuco Cappi is a great leader, and he proved it when he was leading the banking insurance sector. During his reign, there were many political issues within the organization, and other external factors as well. Despite all this, the banking insurance did so well that he was named the Insurance Personality of the Year in both 2003 and 2007. It is this same spirit and skills that he has used to help the Bradesco bank regain their dominance.