Meet the CEO of Banco Bradesco Bank; Luiz Carlos Trabuco Cappi

     To become a leading entrepreneur and manager is not easy. In Brazil, many influential people have done excellently in entrepreneurship and the banking industry. Luiz Carlos Trabuco Cappi is one such person. He is a graduate of the School of Philosophy, Sciences, and Literature of Sao Paulo. He was a hard-working student and always performed well in school.

As a young man, he began his career at Banco Bradesco as a clerk where he worked diligently. Through hard work and determination, Luiz Carlos Trabuco Cappi was able to climb the position ladder for around 15 years to the Marketing Director of the financial institution. He is a person who is highly innovative and made sure he promoted good communication by modernizing the communication system. Besides, he made sure that there was close communication between the bank and the media. For eight years, Trabuco was in charge of the marketing sector of the leading bank. Later in 1998, Luiz Carlos Trabuco Cappi was elected by the bank to become the managing director where he served for some time and later became the executive vice president. He became president of the bank in 2009.

Luiz Carlos Trabuco Cappi has also served as the president of Bradesco Seguros and Bradesco Vida e Previdencia. As a focused leader and entrepreneur, he helped Bradesco Seguros grow significantly. Additionally, the insurance provider improved its performance owed to the group’s efforts. He also contributed to many other companies associated with the bank and ensured all of them were well managed and worked hard towards achieving their objectives.

He has achieved great things while serving at Banco Brachesco Bank. He helped the bank to launch its shares in the New York Stock Exchange. On top of that, Luiz Carlos Trabuco Cappi helped the bank to purchase HSBC in Brazil. This is considered one of the most significant acquisitions done by the bank in its history. He continues to do great things for the bank, and in 2017 he became the chairman of the board of directors of Bradesco.

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