Whitney Wolfe Herd is an entrepreneur based in America. She is the CEO and the founder of Bumble, a dating platform, where the lady makes the first move. Bumble was launched in 2014, shortly after Wolfe left Tinder, a dating platform she had co-founded, after an alleged sexual harassment and discrimination from her ex-boyfriend and boss, Justin Mateen.
The idea to form Bumble was born after Andrew Andreev, the founder of Badoo contacted Wolfe through email. After the two met, Andreev persuaded Wolfe to get back into the dating business. The two agreed to partner, with Andreev funding the initial investment of $10 million, taking up 79% ownership, while Wolfe takes 20% ownership, at the same time serving as the CEO and the founder.
After the scenario at Tinder, Wolfe had undergone a deep depression a possible reason that made her opt for a feminist dating site different from the traditional sites, where men make the move. Her idea was to create a dating site which promoted positive behavior, mending the broken system in which women had been harassed, bullied and abused on dating sites.
After a few years of existence, Bumble has secured more than 20 million users, making it one of the fastest growing dating app.
In July 2016, Bumble announced the launch of Bumble Bizz, a mode set aside for professional networking and mentoring. Bumble Bizz allows users to find connections with professionals in the Bumble’s users network. The Bizz profile allows users to upload their resumes, add skills, work experience, and verified photos. Though Bumble Bizz is frequently compared to LinkedIn, the app insists to be for mentoring and networking rather than job seeking. Bumble Bizz allows female to feel more comfortable in their networking due to the app’s setup of ladies initiating contact.
Bumble also has another similar mode called the Bumble BFF, which is for helping users find new best friends. Through mode switching, one is able to set up and manage profiles for all the three modes.
Whitney Wolfe’s Personal Life
Wolfe was born in 1989, in Utah. She went to Southern Methodist University where she pursued International Studies.
Whitney Wolfe is married to her fiance Michael Herd, a restaurateur and an investor in the oil and gas business. The two got married in early September 2017, two months after their engagement in July. Wolfe’s whirlwind wedding was held at Villa Tre Ville Positano, in Italy. The two had met on a vacation in Aspen but started dating officially in 2014, on the 14th of February.