Don Ressler and his partner Adam Goldenberg are always constantly at work to keep their company, JustFab ahead of the competition with their innovative sales and high-tech changes. That’s why they decided to rename it just a few months ago to TechStyle Fashion Group because it combined trendy fashion with high end data analytics. But even more so this company went from relying on seed funding from Matrix Partners, Crosscut Ventures and Passport Capital to having its own cash flow in only 4 years, and its last round of venture capital put its total value over $1 billion, making it a unicorn. For Ressler, becoming a unicorn is just one milestone to point to in a long road of fashion development on apparelnews.net. While they have now introduced brick and mortar stores for their brand, they still believe in the power of fashion e-commerce to disrupt traditional shopping.
Don Ressler has a background in online marketing that started in the early 1990s. He consulted for various clients that harnessed the power of web design for marketing, but then he started his own sales platform at FitnessHeaven.com. After several years running this company, Ressler sold it to Intermix Media, a well-known digital media agency in Los Angeles. He was hired as an executive and while there he met another young executive who had designed his own gaming advertising network named Adam Goldenberg. The two took their enthusiasm for e-commerce and marketing and began putting together more platforms under Intermix Media’s roof.
Ressler and Goldenberg’s first success as partners was Alena Media, an Intermix Media subsidiary that sold health and beauty supplies and started the Hydroderm brand. The company was shut down after News Corporation purchased in Intermix Media in 2005. Later that year they started their own network at Intelligent Beauty, and with that a whole new line of cosmetic brands emerged. In 2010 Ressler and Goldenberg decided to try something brand new on businessinsider.com. They launched a fashion sales company even though it wasn’t in their line of expertise. But since they had the marketing expertise and seed funding, they were able to launch it and bounce ideas that helped it take off on celebrities and fashion experts. JustFab began growing rapidly and to this day it’s generated billions in profits at https://eyepain.org/index.php/2016/12/19/don-ressler-is-part-of-the-incredible-success-of-justfab-and-fabletics/.